The journey of the Giants of Mont'e Prama alongside Cagliari Calcio continues. For the 23/24 season, the joint communication campaign is confirmed, which has seen the Mont'e Prama Foundation become an institutional partner of the rossoblù Club: for this new season, the Foundation's logo will appear on the team's official representation uniforms, accompanying them during official outings.
The plan is approved and financed by the Regional Programming Center of the Sardinia Region as part of the "Great Mont'e Prama Project". So, two excellences of Sardinia continue their journey with the common goal of highlighting and promoting the resources of the island territory in Italy and abroad. The archaeological heritage of Sinis and the entire island is at the heart of the work of the Mont'e Prama Foundation, which conducts targeted communication campaigns for positioning in the national and international markets. This led to the close partnership already established in 2022 with Cagliari Calcio, renewed with further ambitious objectives for the season that sees the Club back in Serie A.
Cagliari is once again in the Olympus of Italian football, at the highest levels of national sports with broad visibility worldwide through sports activities and collateral events attended by major global broadcasters. Similarly, the Giants of Mont'e Prama, through the Foundation's work, make their debut in Serie A with a series of promotional activities organized locally and involving young people through the Academy program. Most importantly, they will gain national visibility during away matches in cities such as Florence (Uffizi Gallery), Turin (Egyptian Museum), Udine (Aquileia Foundation), Milan (Triennale), with additional projects in other cities and cultural settings that are being defined, to further enrich a journey filled with identity, history, culture, and a strong passion for everything that adds value to Sardinia.
Rossoblù President Tommaso Giulini speaks of "great pride in the agreement with the Mont'e Prama Foundation, confirming the strong commitment of a Club like ours to strengthen and enhance the bond between football, tradition, and the identity of the Sardinians. The new sports season sees Cagliari back where we belong, thanks to months of hard work, ambition, and the ability to unite forces that have led to an extraordinary result on which to build a future with a crucial foundation in our roots, where sporting values and ancient and prestigious history are fundamental components. The Giants in Cagliari's uniforms, Cagliari associated with the Giants: nothing is more exciting to build further achievements together."
"For the second consecutive year, in agreement with the Region that funds the project, we are once again focusing on the joint communication campaign with Cagliari Calcio," says Anthony Muroni, President of the Mont'e Prama Foundation. "We do so in light of the success achieved last year when we managed to reach an increasingly younger audience and intercept a demographic sometimes not easily attracted to cultural circuits. We are also investing in the initiative with the awareness that the participation of the rossoblù club in Serie A will be able to expand the audience for archaeological and historical-artistic assets and the tourist potential of Cabras, Sinis, and the entire Sardinia. Alongside Cagliari, the Mont'e Prama Foundation will bring its treasures to the most important Italian cities and gain spaces of knowledge, promotion, and enhancement in the most prestigious museums and cultural temples nationally. These include the Uffizi Gallery in Florence, the Egyptian Museum in Turin, the Triennale in Milan, and the Archaeological Museum of Aquileia."